Adaptive Re-use of MSCP
Civic & Community
Year 4 Semester 2
Individual Project
This project focuses on the existing habits of Singaporeans and what it entails for the sustainability of our future.
Behind the issue of achieving a car lite society lies the pursuit of a hedonic treadmill. Singapore’s attempt to take away aspects such as car ownership in the near future might not change the ways in which Singaporeans focus on material pursuits. This is evident from ‘achievements’ such as the ‘5C’s, commonly attributed to success or happiness. The phenomena of consumerism correlates to the continuous emphasis on growth, which is not sustainable.
In response to the consumer’s hedonic treadmill, the design utilises the psychological strategy of Priming, to re-associate these widely available spaces in influencing residents to shift away from mindless consumption. The spaces will ultimately lead to an architecture of a sharing economy hub, looking to a future of automation in a smart city. In doing so, changing the nature of consumption by building onto and reforming existing instincts. The program will generate social activities around shared economies in the form of extending retail typologies & nature spaces, to re-encode retrieved behaviour relating to the widespread availability of commercial infrastructure.